Surveys are an important feedback method for sales and marketing organizations to gain insight into customer purchase and buying behavior as well as market trends and competitors.
The Inquisite Survey System enables you to create and deploy sales and marketing surveys on an ad-hoc or scheduled basis to measure and understand customer and prospects needs. With Inquisite, you don't have to be a market research expert to understand your customers and evaluate new market opportunities. With powerful features at your fingertips, you have the survey development and reporting features necessary to accurately measure your product, advertising, and market effectiveness.
Features and Benefits
- Develop and deploy powerful market research surveys without the need for IT support
- Real-time market feedback and insight to make knowledge-driven decisions
- Automate the deployment of surveys including frequency, timeframe, and duration saving time and cost
- Centralized question library to standardize market research surveys across the organization
- Survey alerts allow you to notify individuals to take immediate action based on survey results
- Fatigue management prevents customers from being over-surveyed
- Multi-language support to deploy a survey across multiple geographies
- Scalability to support multiple surveys and thousands of responses simultaneously
- Delivered as a hosted or onsite deployment
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Common Survey Types
Market Research Surveys
Field simple or complex market research studies quickly and easily, on-demand without the need for IT support. Additionally, Inquisite gives you the ability to fully manage research populations, samples and research campaigns, giving you the ultimate in flexibility and power.
Brand Surveys
Brand surveys are important method for marketing organizations to measure brand equity. Online web surveys are excellent vehicles to measure the effectiveness of your brand on a consistent basis over time.
Advertising Effectiveness Surveys
Companies that spend significantly on advertising and sponsorships need a method to evaluate the success of campaigns and advertising vehicles. Online surveys are a fast, cost effective way to reach your audience and measure advertising success.
Website feedback/satisfaction
The corporate website for many companies is their primary identity in the marketplace. Therefore it is vital that you have a good understanding of how your site is performing from a marketing, customer service and messaging standpoint. Using online surveys is a fast and easy way to obtain this feedback, allowing you to quickly react and make changes.
Lead Generation
Surveys are a smart vehicle for qualifying and capturing leads. Whether used as a campaign to learn and assess interest of new customer prospects or as a method to qualify leads on your website, companies that deploy surveys see consistently higher response rates than other types of marketing campaigns.
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