NAHB Research Center Leverages Inquisite 7.0 Survey Technology To Identify Opportunities For Builders and Manufacturers

Research Center Utilizes Inquisite's New Version 7.0 to Help Building Product Manufacturers Develop Better Products Based on Builders' Needs

AUSTIN, TEXAS - May 24, 2005 - The NAHB Research Center – a wholly-owned subsidiary of the National Association of Home Builders (NAHB) and the research and development leader in the home building industry – today announced that it is using Inquisite's recently-released 7.0 Web-based survey technology to provide manufacturers, builders, and remodelers with comprehensive, custom data on topics such as pricing, safety, installation and market needs on a variety of residential building products and materials. The Research Center is dedicated to promoting innovation in housing technology to improve the quality, durability, affordability, and environmental performance of homes and home building products.

Using Inquisite 7.0 (See related new announcement entitled, Inquisite 7.0 Promotes Feedback Culture by Integrating Survey Data with Existing Business Information Systems, dated May 16, 2005), the NAHB Research Center surveys thousands of home builders and consumers in every region of the United States, which allows the home building industry to have access to quick, actionable and tailored information in order to drive better decision making. With accurate and up-to-date data gained from Inquisite 7.0, the NAHB Research Center provides custom research that enables its clients to:

  • Track market share of manufacturers' products
  • Track quantities of building materials used around the nation
  • Research the market for new product opportunities
  • Plan sales strategy for new markets
  • Effectively distribute marketing and sales resources via geographic regions and locales
  • Understand the purchasing trends that impact various ancillary businesses that touch the building industry

Inquisite, an enterprise provider of feedback and survey technology, provides users with a sophisticated survey system that allows organizations to extend their surveying capabilities and utilize feedback to evaluate core business processes and determine market opportunities.

"Leveraging the online survey capabilities of Inquisite 7.0 and our extensive panel of builders and home owners, our clients can quickly identify new trends and market needs in order to make more effective decisions," said Chris Steuble, manager of the NAHB Research Center's Builder and Consumer Practices Surveys. "Inquisite 7.0 makes our job easier by allowing us to format text within any given text element, dynamically branch questions on the same page to improve the user experience and reduce respondent error, and import questionnaires directly from Word. We also look forward to using two new key features of Inquisite 7.0, as they allow us to evaluate areas of user confusion by analyzing the length of time respondents spend on any given survey page as well as the abandonment rates per page."

About Inquisite 7.0
Inquisite 7.0 enhances its graphical builder to simplify the creation of electronic forms and helps users streamline the process of data collection and analysis. New web services integration capabilities provide 'set-and-forget' automation which allows critical feedback data to complement other enterprise systems. Inquisite is available both as a hosted ASP solution and as a product directly installed in a customer's environment.

About Inquisite
Inquisite is an enterprise provider of feedback solutions, including web survey technology and services. Inquisite empowers organizations with the ability to ask, analyze and act upon their findings, promoting an effective feedback culture. Inquisite's feedback process enables managers to make better decisions, while its ease of use promotes enterprise-wide installation and adoption, resulting in superior ROI and competitive leverage. Many of the world's leading organizations use Inquisite for their mission-critical B2B, B2C and B2E evaluation and feedback initiatives. Headquartered in Austin, Texas, clients include industry leaders in the education, energy, financial services, government, healthcare, manufacturing, pharmaceutical and retail sectors.

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