Direct Impact Cuts Market Research Costs Up To $100K with Inquisite Web Survey Technology
AUSTIN, TEXAS - March 28, 2005 - Inquisite announced today that Direct Impact, a leading marketing and sales services firm, is using Inquisite's online survey technology to deliver dramatic cuts in market research costs to its customer base.
Inquisite, a leading provider of online surveys, offers survey solutions that are scalable across the enterprise and allow businesses to collect the insight needed to make better decisions. Direct Impact is a marketing company that offers strategic and tactical services designed to drive profitable revenue for is customers.
Direct Impact has joined Inquisite's fast-growing list of customers who are using its Web survey technology to make better-informed business decisions in the most cost-effective ways possible. Inquisite has more than 2,000 customers worldwide, including industry leaders such as ChevronTexaco, Dell, Time Warner and Xerox.
Ease of Use Combined with Major Savings
"After evaluating several Web survey solutions, Inquisite was clearly the right choice," said David Godwin, Vice President of Information Technology at Direct Impact. "We needed a tool that our account team could easily utilize to enhance and execute research strategies for our large clients," he said.
"With Inquisite, I don't need an information technology specialist to help me build a survey. It's as easy as building a PowerPoint presentation" concurred Kami Schuman, Direct Impact Account Executive. "Inquisite makes it easy to import images and graphics, format questions and personalize the survey for the client who will be distributing the survey," she continued. "And, no expertise is required to gather responses for review. It's a simple point-and-click to get a report on response results."
Equally impressive is the fact that Inquisite is making it possible to realize major cost savings that are being passed on to clients. "The most recent example is an Inquisite survey we performed for a customer that is a computer equipment and consumer electronics manufacturer," Schuneman said. "Using responses to three Inquisite surveys, we found that the client's products are branded for their high-end, sleek style. Basically, these computers are branded to appeal to C-level executives rather than to IT developers and technicians. As a result, the decision has been made to target the bulk of this company's marketing dollars and messaging to top management executives."
Getting similar information via traditional focus groups would have been considerably more expensive, according to Schuneman. "By using Inquisite, we probably saved this client about $50,000 to $100,000…maybe even more", she said.
Future Plans
Noting that Direct Impact is in the early stages of working with Inquisite, Godwin pointed to the company's call center and its HR department as other areas likely to use Inquisite. "Over the last year, the company has grown fivefold," he said. "This will be a valuable tool that helps ensure we manage that fast internal growth successfully. And, from a client perspective," he continued,"Inquisite is a strategic tool in our competitive arsenal that we expect to leverage in multiple ways for a variety of clients across multiple industries."
About Direct Impact
Headquartered in Austin, Texas, Direct Impact (www.dirimpact.com) is a privately held marketing services company that specializes in delivering strategic and tactical marketing services designed to help organizations reach their revenue goals. For established companies, Direct Impact utilizes a methodology focused on implementing best marketing practices observed in some of the country's most successful companies and on filling a client's revenue gap without excessive "ramp up time". For emerging companies, Direct Impact provides turnkey marketing expertise that enables clients to rapidly implement business plans for a fraction of the cost required to staff a business with experienced marketing, sales, technical and creative professionals.
About Inquisite
Inquisite is a leading provider of web survey technology and services. Inquisite helps the business user collect, analyze and report strategic information across a broad range of organizational disciplines. Inquisite's robust features empower managers to make better decisions, while its ease of use promotes enterprise-wide installation and training, resulting in superior ROI and competitive leverage. Many of the world's leading organizations use Inquisite for their mission-critical B2B, B2C and B2E evaluation and feedback initiatives. Headquartered in Austin, Texas, Inquisite's customer base includes industry leaders in the customer satisfaction, education, financial services, healthcare, human resources, government, manufacturing, pharmaceutical and retail sectors. For more information, visit www.inquisite.com.
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Contacts:
Chris McCoin
McCoin and Smith Communications, LLC
508.429.5988
chris@mccoinsmith.com
Jennifer Atkins
Inquisite Web Surveys
512.225.6963
jatkins@inquisite.com