In The News

Can You Hear Me Now? Best Practices for Listening to Customers

To win back disenchanted customers, banks need to gather — and act on — customer feedback.
- BAI Banking Strategies, September 2009


Banks show new gains in customer engagement

(Registration Required)
- The Wise Marketer, September 2009


Are You Voice-of-the-Customer Challenged?

Companies today are challenged with how to make operations efficient while delivering value to the customer. The answer to both of these customer management questions hinges upon effective collection, analysis, and deployment of your organization's customer feedback.
- 1 to 1 Magazine, September 2009


Social Media Not Yet Core Feedback

While the focus on harnessing social media continues, at this stage, customer feedback from other channels still has considerably more influence on actual business decisions, according to new research with "voice of the customer" (VOC) practitioners.
- Media Post Marketing Daily, September 2009


Patience for Patients

Improved surveying techniques improve a hospital's patient centricity.
- CRM Magazine, August 2009


Why SaaS isn't always the answer

Manitoba Public Insurance chose Inquisite and its recently released Inquisite Survey 9.5 tool. The online survey software firm offers an on-premise install option, in addition to giving users the ability to choose any co-location they like.
- ITWorldCanada, May 2009


Are You Really Listening To Your Customers?

Do you effectively leverage online surveys to learn more about your customers and their needs? If not, don't be surprised if your competitors do – or if they use that information to better target your customers.
- Retail Solutions Online, April 2009


Creating a Feedback Culture: Using Survey Software to Drive Employee Engagement

By providing a platform for employees to share their thoughts and opinions, both positive and negative, companies can create a feedback culture that leads to a more involved, loyal and engaged workforce.
- Workspan, December 2008


Inquisite Provides Actionable Feedback to Decision Makers

Ever hear tell of Enterprise Feedback Management (EFM) software? It sounds complicated but useful doesn't it? According to solution provider Inquisite it gives companies the ability to automate and optimize the collection and management of either customer or employee feedback across the organization.
- CMS Wire, August 2008


eToys plays nice with customer panel

eToys Direct, known for its e-commerce site, also runs the Web site for KB Toys and has retail partnerships with Macy's, Sears, Kmart, and QVC. Surveys are part of the company's strategy to gain deep customer insight that goes beyond the typical customer-retailer relationship, and eToys works with Inquisite to facilitate those surveys.
- SearchCRM.com, August 2007


The Young & (not so) Restless

With the abundance of market research available about the traits of younger workers -- they prefer instant gratification, favor high-tech media, are financially savvy and value work-life balance -- employers must conduct their own surveys to see how generational issues affect their workforce specifically.
- Employee Benefit Advisor, July 2007


Using Surveys to Evaluate Performance Initiatives at Experian Americas

While providing analytics, decision-making solutions and processing services to diverse clients around the business world, Experian Americas uses Inquisite Survey to maximize performance management.
- Talent Management, June 2007


Inquisite's Online Surveys Help Music Fans "Tell It Like It Is" at the Austin City Limits Music Festival

C3 Presents, a marketing and talent management firm that produces popular music festivals like Lollapalooza and the Austin City Limits Music Festival, believes word of mouth is powerful. So an essential part of the firm's marketing strategy is to improve the overall concert experience in order to get people talking.
- 1to1 Media, April 2007


Leveraging Surveys for Organization Change: What Global Information Solutions Provider Experian Learned by Engaging with Employees

This case study discusses how information solutions provider, Experian utilized an online data collection and survey technology from Inquisite to engage employees in the feedback life-cycle process, which enables an organization to gain valuable feedback and hear the “voice” of both its employees and customers.
- CRM Today, July 2006


Fleet Management Organization ARI Understands Customers with Inquisite

When it comes to taking the pulse of its worldwide customers, Automotive Resources International (ARI) - a leading global fleet solutions provider specializing in complex car and truck fleets - sits squarely in the drivers seat. With the help of online survey technology from Inquisite, ARI is able to garner valuable customer insight on issues such as driver satisfaction, overall fleet management, vehicle performance and auto remarketing. As a part of the company's Annual Client Review, data from customer surveys is incorporated into customized presentations that include a detailed summary of their customer's vehicle usage, expenses, savings, and recommendations to improve their fleet management.
- DM Review, July 2006


Forecasting Future Needs in Scott County

"Inquisite's statistical reporting capabilities are a huge benefit for us, as they have enabled us to recognize the unique needs of our residents. This is particularly true for our rural population who rely on Scott County to provide some of their basic municipal services. Looking 23 years into the future can be a daunting effort, but the staff at Office of Public Affairs realized that the right technology would help to accomplish our goal. Using it, we can hear the voice of the people and hopefully implement changes that will make Scott County an even stronger community in 2030."
- KM World, June 2006


eToys Direct uses Inquisite's Enterprise Feedback Solution

eToys Direct uses Inquisite's Enterprise Feedback solution for fast online surveys on important issues, including possible website enhancements, the most favorable catalog photos and designs, and the most valuable promotional offers, such as free gift with purchase and/or free shipping on orders.
- the National Retail Federation STORES Magazine, December 2005


When It Comes to CRM, It's The Why That Matters

In today's highly competitive marketplace, business owners are continually forced to act quickly in order to increase profits, create effective customer acquisition programs, and reduce customer defection.
- CRM Today, December 2005


Online Toy Retailer and Catalog Provider eToys Direct Uses Inquisite's Enterprise Feedback Solution to Ensure a Successful Holiday Season

Online surveys help eToys Direct deliver better catalog design, conduct product testing, and determine incentive selection for the eToys and MyTwinn holiday 2005 catalogs.
- Forbes, November 2005


Online Surveys Help Drive eToys

Creating an effective catalog or retail Web site for the holiday season is a stressful time for most retailers, but for eToys Direct, an online toy retailer and retail catalog provider, there are few worries. With the help of Inquisite's Enterprise Feedback System, eToys Direct gathers customer insight well in advance of the gift-giving season.
- Playthings, November 2005


Multicultural Marketing: Why One Size Doesn't Fit All

As the general population in the US continues to become more diverse, with ethnic Americans of African, Asian, and Hispanic descent making up 25% of the population, the days of one-size-fits-all marketing are gone forever. Today, marketers are much more aware of the significant opportunity that the varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion, or 18.5%, of all US buying (www.americanmulticultural.com).
- MarketingProfs.com, October 2005


Inquisite and Business Intelligence Partners Align to Provide Critical Insight

Continuing its expansion as the enterprise feedback solution of choice, Inquisite, Inc., announces a major reseller recruiting campaign targeting business intelligence resellers and value-added partners. To better serve customers worldwide, Inquisite has created the Inquisite Business Intelligence Alliance to empower customers to make better decisions by providing customer and employee insight as an additional data source to legacy BI solutions. Leveraging new web services integration capabilities, Inquisite 7.0 provides "set-and-forget" automation which allows critical feedback data to complement other enterprise systems, specifically business intelligence systems.
- DM Review, August 2005


Five Steps to Designing CRM-Supporting Online Surveys

In today's consumer markets, we must often move quickly to adapt to new consumer needs. But how do we know what's needed? That's easy if we have the technology and the desire to know our customers...
- The Wise Marketer, July 2005


Ask Why?

These days business owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection. While much attention has been placed on finding the right customer relationship management system, an equally important question has gone unanswered: Why? Why has a customer chosen to do business with you? Or equally important, why did a prospect not choose to do business with you?
- Direct Magazine, July 2005


Anatomy of a Water Park

Amusement parks are starting to put the 'oh' in H20. By upgrading their water park offerings, operators are starting to reap the benefits of drawing a wider audience while giving their guests reasons to slip and slide their way through longer stays.
- The Motley Fool, September 2004


CRM in Action: Paramount Gets Customers to Talk Back

The company sought a solution that would allow guests to feel less pressured and more relaxed when asked to answer questions.

Paramount Parks implemented Web-survey software from Inquisite to serve as the centerpiece for its customer-feedback initiatives. Inquisite has also been used effectively to help Paramount's management assess the impact of its advertising awareness and guest visitation plans. "In terms of advertising we've used Inquisite to survey guests about what they thought about our TV commercials before we air them," Kupferman says.
- CRM Magazine, June 2004


PC Magazine Review: Web Surveys For the Enterprise

Inquisite Corp. has staked out its territory as the premier Web survey tool for the enterprise, and the company defends its position well with its latest version, Inquisite 6.0. Important new features, such as survey prepopulation, a response editor, and survey sharing, enhance an already smoothly integrated package.
- PC Magazine, April 2004


Product Guide - Inquisite 6

Inquisite 6 allows individual business users to deploy custom automated Web surveys for gathering large volumes of data. Creation time is shortened with the ability to import data from external files and then mapped to survey content. Meanwhile, advanced data sharing features allow the administrator to share results with others in an organization.
- PC Magazine, February 2004


Better Web Surveying

We like the previous version of Inquisite's Web survey software, and Inquisite 6 promises to be even better. The new build gives survey managers greater flexibility via data prepopulation capabilities, a new response editor, and enhanced templates and styles.
- PC Magazine, January 2004


Customer Input: How Paramount Parks Uses Web-based Surveys to Modify Existing Products and Develop New Ones

If you have a limited number of customers, keeping them happy might not be that big of a challenge. After all, it's easier to know a smaller customer base, tailor your offerings to them, and maintain a higher standard of customer service.
- Line 56, January 2004


Inquisite's Web-based software eliminates printing and mailing costs

Wheels Move Fast On Survey Results

If fleet drivers are happy, then Wheels Inc. is happy, too. The $1.5 billion-a-year company manages the life cycle of corporate fleets receiving service at more than 90,000 facilities in its authorized network. Now it's able to better gauge drivers' satisfaction with fueling and maintenance programs and other services essential for maintaining the productivity of Wheels' clients.

Web-based survey software from Inquisite lets Wheels track the satisfaction of tens of thousands of drivers far less expensively and much more quickly than it once did. It used to take two months or longer to turn around the results of mailed surveys. Now Wheels can keep real-time tabs on results and compile final results in just a couple of weeks, says Joe Gnorski, market research analyst for Wheels. That way the company loses no time taking steps to ensure that its service network is operating efficiently, he says. "We're operating in a competitive field, and we need to keep our finger on the pulse of the end user," Gnorski says.

The software paid for itself in six months by cutting printing and mailing costs. Yearly software-renewal costs, Gnorski says, are equivalent to the cost of one paper survey.
- Information Week, December 2003


Park Surveyors

Nearly 1 million amusement park customers agree: They want Tom Cruise, SpongeBob SquarePants and the occasional free hot dog if they're going to keep returning to regional sites.
- DIRECT Magazine, December 2003


What Are They Thinking? Just Ask

Leveraging the Web for Customer and Employee Satisfaction Research. Web-based surveys can help catapult CRM and B2E initiatives to new heights by providing the vehicle to quickly gather the strategic intelligence necessary to make better decisions.
- sBusiness Magazine, July/August 2003


Employees Prefer E-Benefits

Workers prefer to log on for self-service benefits enrollment, according to a survey by Benelogic, a provider of online employee benefits administration solutions.
- Kiosk.com, August 2003


Inquisite Receives 4-Star Award by PC Magazine

The mechanics of conducting a Web survey can be formidable—unless you use a program like Inquisite 5.0. Inquisite provides an excellent set of survey tools and an integrated system that work well in the enterprise.
- PC Magazine, April 2003


Bank Systems and Technology Highlights KeyCorp Survey Case Study

KeyCorp replaced paper-based surveys with online surveys using Inquisite to design and conduct both internal employee surveys and external client surveys.
- Bank Systems and Technology, January 2003


HR.com Reviews Inquisite

Inquisite is a complete survey solution for the HR professional and their company. With numerable functional options in survey design, deployment, analysis and reporting, it is a top quality choice for conducting full-cycle electronic surveys. Whatever your survey need, you’ll be impressed by Inquisite’s offerings to make it answered quickly, efficiently, and in an individually tailored manner.


ZDNet Review: Inquisite Does Online Surveys Right

Inquisite has been around for a while and has a good track record. You can buy it in several different ways: online, hosted or a fully licensed copy.

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