Harcourt Achieve Identifies Product Popularity with the Help of Inquisite Web Surveys

Harcourt Achieve is utilizing Inquisite web surveys to gather pertinent information in relation to learning solutions in the K-12 space. In order to provide the best solutions for to their buyers, Harcourt wants specific feedback on what school teachers and administrators are looking for and what their opinions are in regard to various products.

Business Challenge

Reducing the size or length of the surveys that Harcourt was creating posed as a challenge until Inquisite was introduced. Because the surveys were created on paper, they had a tendency to be very lengthy. With Inquisite, there is the ability to list several questions on one page. This creates a more effective survey in which respondents are more likely to participate.

Another challenge that Harcourt faced prior to Inquisite was the difficult process of creating data entry and conducting efficient survey analysis. These processes were challenging when done manually, especially considering the large number of surveys that are distributed at one time.

How Inquisite Helped

Inquisite provided Harcourt a user friendly tool that addressed the challenges that they were facing. With Inquisite, Harcourt is able to create valuable surveys that their respondents find appealing and therefore also are able to gather useful information that will ultimately provide a win-win for both Harcourt and their customers.

In addition, Harcourt uses Inquisite's ASP hosted version of the software. This saves their IT department time and also saves Harcourt money by allowing the IT department to focus on other tasks aside from creating and analyzing surveys.