All Blog Posts
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One of the new ways we interact on the web, and therefore in life, is by way of tags. If you are reading this blog then you are probably familiar with communities and the concept of tagging posts. Some companies are now using tags and tag clouds to influence...
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If you have recently searched for articles on employee engagement you are bound to find a vast amount of reports and articles that mainly focus on individual contributors and the role of the manager. I recently found this SHRM article Many Senior Executives...
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More and more I am reading about how companies are seeking better, faster, cheaper ways to achieve customer loyalty. The truth is, like most business objectives, a plan is required and commitment to achieve is key. This recent post FedEx: Make Every Experience...
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You have to admire a company that looks past the short term cost and has the courage to do what is best for the long term. Mazda is one such company. After a shipping incident that jeopardized the fleet, they made the decision to destroy the cars instead...
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Intuit (the makers of TurboTax, Quicken and QuickBooks) is one of the country's most admired software companies and consistently one of the 100 best places to work, according to Fortune Magazine's 2007 list of "Best Companies to Work for"...
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Managing as many as 70 primary marketing research data collection initiatives a year, including customer satisfaction, employee satisfaction, communication and training evaluations, could seem daunting for many marketing research departments. But for...
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Prior to the TAIR conference in February we sent a survey to TAIR members. Ninety-three percent of respondents said they were interested in receiving the results. Here are a few highlights: Student recruitment and retention are by far the most critical...
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A recent Accenture study of consumer technology industry demonstrated that companies who don't aggressively monitor user satisfaction with their customer service do so at their peril. 78% of customers, reporting an average or below average satisfaction...
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